Important Image Optimization Tips in SEO

Mostly people don’t know the importance of images in seo. If you add your business images in your website then it is one of the best ways to generate quality traffic to your website as well as improving your website ranking in SERPs so we should add quality images with our website content. If you want to get traffic to your website then optimize your website images properly so search engine can easily crawl to your images. If you have an online shopping site then in this condition you should add more products images in your website with proper optimization so you should hire and professional search engine optimization consultants. Now we will discuss few tips for optimizing our website images.


1. Find the right Images:  We should add relevant images in our website. Try to attract users to your website by adding interesting and informative images.

2. Text your Images: We should not add irrelevant and unnecessary images in our website otherwise your website will take more time to load. This will increase your website bounce rate so try to add only required images.

3. Size of Images:  Your website images in KBs size otherwise it will affect to your website. As we know that mostly visitors wait only 2-4 seconds for a website to load so we should compress our website images without decreasing the quality and feel of an image.

4. Type of Image:  There are mainly three kinds of images format mostly used GIF, JPEG and PNG but we should make our website in JPEG format because it is lesser in size than other format. Don’t try to use GIF image format for large images.

5. Carefully handle Thumbnails:  If you want to improve your website performance then you should make thumbnail images. Don’t use more than 20 images on your website homepage.

6. Caption: We should add image captions to our website images. It’s really very fruitful for users to content the content quickly. You can also add your website keywords in caption.

7. Name your Image: It’s really very important to give a relevant name to your images. You can add website targeted keywords to your images name.

8. Alternative Text: We should alt tags on our website images; it’s really very helpful for search engine to understand your website images. You can also add your website keywords in alt tags, it’s really very fruitful to increase your website visibility in SERPs.

9. Never Over-Optimize: Don’t try to put same keywords more than one time on single images. If you are doing like this then might be Google penalize to your website.

10. Submit Image Sitemap: You should submit your website image sitemap in webmaster, it‘s helpful for search engine to notice your images.

11. Right Anchor Text: If you want to give link to your website images with anchor text then you can add keyword on image anchor text so user can easily come to your website.

Keyword Analysis Steps to Drive more Traffic and Business

Keyword analysis is the process of identifying and key phrases for a website and these keyword would be a searching term for potential users. For your website promotion, it's really very important to choose right keywords. You can hire professional Search engine optimization consultants for keyword analysis. Now we will discuss keyword analysis important steps:

1. Identify your Business: Firstly you should analyze your website as well as business that which keywords will drive business to your website. You should also analyze that what keywords and keyword phrases your existing web visitors are using to find your services and then extract keyword accordingly and make sure that your keyword should be relevant to your business and target location.

2. Study the Competition: You should analyze your competitor keywords and check keywords completion for deciding which keywords you should target. You should also check each keywords competition and then decide accordingly.

3. Consult the Oracles: There are many free tools available that you can use for keyword research. Google adwords keyword tool is replaced by Keyword planner is one of the keyword research tools that you can use for checking your business targeted keyword competition and demand.

4. Narrow Down the List: After finding all the keywords you need to narrow down a list of keywords including two types of terms broad and narrow.

5. It’s All About Content: After choosing all the keywords you need to implement them. You should add your targeted keywords in web content but make sure that keyword density should not be more than 1-2%. There are many Ecommerce software development companies also provide SEO services to customers in UK.

Ecommerce Software Benefits in Online Business

As we know that internet markets are increasing day by day and ecommerce business is highly competitive environment where numerous other companies are competing for the same business as you. If you have an online business then it’s really very important to make your business online presence. If you sell your business products and services online then you should have your business shopping cart software that is convenient for users to purchase products that doesn't need them to leave the comfort of their homes. Let us discuss some advantages of ecommerce software:

Easy to Use: It’s really very easy to use ecommerce websites so any potential customer can easily make their shopping online. You should develop your ecommerce website and software from a skilled UK ecommerce software development company and services.

Customizable Appearance: It’s really very tough to create your online business a unique identity. You should check your competitor ecommerce software and create a unified appearance to your software and website that attract customers to your website automatically.

Affiliate Tracking: It is not only important that how many customer and visitors come to your website and software but it’s also very important that where they came from, and who your potential partners are that are referring traffic to your site. It generates customer and more customers that are helpful to increase your business.

Comprehensive Features: Ecommerce software also provides quality features to customers and user that create a friendly environment and these features availability increase your business growth. Some important features are secure payment processing, Ad tracking, Design flexibility and customization, Inventory tracking, Auto responder emails etc.
Enhanced Intelligence:  Using UK ecommerce software online retailer can easily analyze and purchase products and also get their product detailed information.

Increased Revenues: Ecommerce softwares are really very helpful to generate your business revenue in several ways. Ecommerce software packages will dynamically advise complimentary products and services to buyers based on what they’ve already purchased or viewed. Using your business portfolio in ecommerce software you can branding your business as well as increase traffic to website. There are many ecommerce website design company in UK also provide ecommerce software development services to customers.

Which one is best Responsive Design or Adaptive Design?

As we know that online business market re increasing day by day and it is very important to create your business web presence. Responsive web design is a technique that uses same HTML coding for each devices and adjust screen size accordingly. Using responsive web design you can make your website responsive so anyone can able to access your website anywhere anytime from their mobile devices but make sure that your website design and development part should be attractive with creative graphics. Single code used for both mobile and desktop devices and using same coding in mobile devices has the same size and complexity as the desktop versions that make your website speed slow and destroy user experience and conversion.

One of the best alternatives for designing is to adopt a technology known as Adaptive Delivery. Using adaptive design approach server can easily choose that how to make pages as well as enhance or remove functionality. Adaptive delivery has a number of advantages over responsive design:

1.    If you want to get more users on mobile websites then you need to engage more people to your website and do something different form desktop websites. If users want to get book their car online from their mobile devices in this condition you should make your website like this so user could easily get book car and other vehicles.

2.    Website development company in London UK should not perform rechanges in website because rechanges make your website more complex that is not god for your business. We can take the example of Lufthansa’s desktop website created in more complex way.

3.    Adaptive websites are better in website loading as well as user experience just because adaptive delivery works by only transferring those assets required for the specific device, and optimizing images videos and audios that suits to your mobile screen.

According to me Responsive website are good for content-heavy websites. There are not more difference mobile users and desktop users. Adaptive design main motive give good website performance as well as satisfaction. So both responsive design and adaptive design have their own advantages so according to customer needs website design and development companies in London should choose right one but according to time we should make your website more advance and responsive that can easily access to your website.

Make your Website Attractive with Perfect Logo Design

The logo is one of the important parts of a business. Before talking about logo designing firstly we will discuss about Logo. Logo is a website company sign and symbol that defines your company and business. Logo describes your business and identifies the business in a way that is memorable. An effective logo is descriptive, attractive and rememberable that delivers a relevant massage. Let us discuss some steps of Logo designing.

1.    Logo Features: Your business logo should be simple, attractive and easily memorable as well as it should be future proof, it means should be effective in after 20 to 30 years.

2.    Establish your Design Process: Every web development company in London has different process but mainly they use linear process.
•    Design brief: You should make a brief design for clients.
•    Research: You should research and analyze your client industry and history.
•    Sketching: Develop the logo design concept.

3.    Ask the Right Points to Client:  Before starting any branding project you should consult with your clients clearly. You should get all the information that is necessary for designing. You should collect client requirement and implement accordingly.

4.    Price your Work Accordingly:  As we know that every company has different requirement. You have to take a number of factors into consideration.

5.    Learn from Others: You can learn from other brands business and its success. For example you know the sign of “Puma” brand. Anyone can easily identify its brand name from its symbol. You should apply same thing and learn from famous brands.

6.    Make Use of the Resources:  There are number of resources available offline and online that is helpful in Logo design.

7.    Choose the Right Font: You should choose right font in Logo designing because it is one of the effective parts of logo.

8.    Avoid the Methods: There are different signs that we can use in Logo designing like light bulbs for “ideas”, Globe for “international” speech bubbles for “discussion”. Don’t try to use clip art in your Logo images.